Personas add the human touch to what would largely remain cold facts in your research. Hence, personas do not describe real people, but you compose your personas based on actual data collected from multiple individuals. Personas make the design task at hand less complex, they guide your ideation processes, and they can help you to achieve the goal of creating a good user experience for your target user group.Īs opposed to designing products, services, and solutions based upon the preferences of the design team, it has become standard practice within many human-centered design disciplines to collate research and personify specific trends and patterns in the data as personas. It can help you recognize that different people have different needs and expectations, and it can also help you identify with the user you’re designing for. Creating personas can help you step out of yourself. Creating personas will help you understand your users’ needs, experiences, behaviors and goals. Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way.
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